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What is Black Friday

#Discounts #Events #Offers #Sales

Black Friday is looming and promises to be another bumper sales day for retailers and customers. It will officially fall on November 23 but if last year is anything to go by, Black Friday online sales actually began at the beginning of the month.

It’s the day when huge crowds form outside stores eager to grab a bargain ahead of the inevitable jostling, tussling and near warfare that ensues when the doors open. Many people have discovered that a much easier way of taking advantage of the offers, and avoiding potential injury in the process, is to get the bargain online.

Black Friday has become one of those dates to mark on the calendar and to await with eager anticipation - but where did it come from?

Unsurprisingly, Black Friday began in America and falls on the Friday after Thanksgiving - a major event in the United States and often observed as an unofficial holiday.

Shops target the fact that most people are off work by reducing prices for a day to encourage more shoppers in, effectively launching the Festive season. The idea has really taken off over here as well and gathered pace to the point in 2014 where Black Friday was hailed as the peak pre-Christmas online sales day.

In more recent times UK retailers have extended the period past one day by introducing sales leading up to the event - allowing for a more leisurely and stress-free experience for shoppers.

Here at Digiland our prices are always competitive but we will be offering some fantastic deals, both in our retail shop and online, in keeping with the Black Friday tradition. We see it as the ideal opportunity to showcase the wide range of quality products we have to offer and the chance for shoppers to beat the Christmas rush.

So make sure you stay tuned for some amazing Black Friday bargains!

The Digiland Factory Outlet is on Stafford Park 12 in Telford and is open seven days a week.

05 November 2018 Digiland